The ‘virtual buying trip’ ran from July to September and connected jewellers with diamantaires by way of video-conferencing, as well as providing advertising materials to promote the stones and encourage pre-orders. “To be very sincere, our previous methods of our nice jewelry focus and investing in lots of our digital customised platforms has confirmed to be precisely what we needed to support our members,” Webb explained. It feels as if every second day we read about one other retailer closing its doors. Economic and monetary causes aren’t the one issues at play; Australia has also had to contend with drought,…